Customer Loyalty Management System
Solution leverages powerful features of Dynamics CRM 365 to provide effective customer data management and flexibility in rule definitions for the loyalty programs.
Industries today are looking for solutions which can engage the customers and also understand their buying patterns. Some of the key drivers for Loyalty Management System:
- Unavailability of client data
- Need for Integrable customer facing channels
- Need to deliver targeted loyalty programs and personalized rewards.
Product – Loyalty Management System
“Loyalty Management System” solution is designed to provide effective customer data management combined with the loyalty and rewards program. LMS enables:
Product – Loyalty Management System
“Loyalty Management System” solution is designed to provide effective customer data management combined with the loyalty and rewards program. LMS enables:
- Loyalty Management System
- Member Enrolment
- Configurable rule engine for promotion and tire
- Accrual & Redemption points
- Automatic transaction between tiers
- Integrity & E-commerce portals
- Native mobile app for customers
- Integration with social media
Why LMS?
Retail – Need for real time marketing based on customer activities
Travel – Loyalty Programs Changing from a Cost-Center to Profit Center. Increased Complexity in Partner Management and Billing
Hospitality – Need for better customer profiling and behavioral analysis
Customer Experience Management
Supporting tracking Customer data and behavior by tracking Sales transactions and corresponding accrual/redemption history
Robust Promotion Marketing
Supporting designing promotions and setting appropriate validity and configuration of rules
Robust and Scalable Loyalty Engine
Plug and play configurable framework for MS Dynamics CRM to manage loyalty data for customers
Flexible Tier Assessment Model
Multiple/Single tier configurability
Configurability for Tier rules to define loyalty feature specific to each tier
Integrated with Core CRM Model
The framework supporting loyalty features along with the MS CRM in-built business processes.
Improved ROI
Structured marketing effort rewards the customer which encourages more and more loyal buying behavior.
Reduced Cost
This framework is built on top of Microsoft Dynamics CRM online, which is a cloud based solution with lower cost of CAL per user
Faster Turnaround to Market
Pre-packaged and preconfigured solutions leveraged to save time in development, integration and testing; robust rule engine which can be quickly customize to suit diverse business scenario
Access to Information
All of the data is stored in one place